Marketing and Customer Behaviour Project

Structure Type: Course
Code: KA33C50
Type: Elective
Level: Master
Credits: 5.0 points
Responsible Teacher: Pitkäkoski, Tuija
Language of Instruction: English

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
RUOKAPAL-2015   2 spring   5.0   2017-01-01   2017-07-31  

Learning Outcomes

Student expands his perspective by familiarizing himself with food marketing and food customer behavior in national and international markets. Student then applies his knowledge and understanding to an international project in his own professional field.

Student's Workload

Total work load of the course: 135 h
- of which scheduled studies: 32 h
- of which autonomous studies: 103 h

Prerequisites / Recommended Optional Courses

Developing the food chain from customers´ perspectice.


-Challenges of Finnish food export in international markets
-Finnish food consumer versus European food consumer

Recommended or Required Reading

-Ekström Karin M. (2010), Consumer behavior. A Nordic Perspective. Lund: Student litteratur AB (suitable parts).
-Collection of articles and other study material will be announced in the beginning of the studies.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Visiting lecturers and independent project work

Assessment Criteria

Assignment evaluation on scale 1-5

Assessment Methods

Assessment takes into account ability to solve problems and ability to apply the learnt knowledge in practical work project. Written assignment 50% and project work 50%.

Work Placement