Marketing and Customer Behaviour Project
|Structure Type: ||Course|
|Credits: ||5.0 points|
|Responsible Teacher: ||Pitkäkoski, Tuija|
|Language of Instruction: ||English|
Course Implementations, Planned Year of Study and Semester
|Curriculum  ||Semester  ||Credits  ||Start of Semester  ||End of Semester|
Student expands his perspective by familiarizing himself with food marketing and food customer behavior in national and international markets. Student then applies his knowledge and understanding to an international project in his own professional field.
Total work load of the course: 135 h
- of which scheduled studies: 32 h
- of which autonomous studies: 103 h
Prerequisites / Recommended Optional Courses
Developing the food chain from customers´ perspectice.
-Challenges of Finnish food export in international markets
-Finnish food consumer versus European food consumer
Recommended or Required Reading
-Ekström Karin M. (2010), Consumer behavior. A Nordic Perspective. Lund: Student litteratur AB (suitable parts).
-Collection of articles and other study material will be announced in the beginning of the studies.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Visiting lecturers and independent project work
Assignment evaluation on scale 1-5
Assessment takes into account ability to solve problems and ability to apply the learnt knowledge in practical work project. Written assignment 50% and project work 50%.