Developing the Food Chain from Customers Perspective

Structure Type: Course
Code: KA33C40
Type: Elective
Level: Master
Credits: 5.0 points
Responsible Teacher: Pitkäkoski, Tuija
Language of Instruction: Finnish

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
RUOKAPAL-2015   1 autumn   5.0   2015-08-01   2015-12-31  

Learning Outcomes

Student knows the differences between customers and develops his knowledge about customer buying behavior. Student is able to analyze the characteristics of buying behavior and the factors that have an effect on it. Student understands how customer value is structured in the food chain customer relationships and is able to develop the cooperation between the company and customer and the procedures that have effect on the buying behavior. Student understands the meaning of good customer relations and it´s effect on customer involvement. Student understands the concepts of customer relations management and customer experience management in the food chain in B to B marketing and consumer marketing.

Student's Workload

Total work load of the course: 135 h
- of which scheduled studies: 32 h
- of which autonomous studies: 103 h

Prerequisites / Recommended Optional Courses

No prerequisites


-Customer centric approach and value creation in food chain
-Consumer and organization buying behavior in food chain
-Customer relation and customer experience management in food chain

Recommended or Required Reading

Will be announced in the beginning of the studies

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, examinations and independent work

Assessment Criteria

Will be announced in the beginning of the studies.

Assessment Methods

Assessment takes into account used working methods, ability to solve problems and ability to apply the learnt knowledge in order to develop the practices at work.

Work Placement